Why Customer Service is a Marketing Job
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Description
In Chapter 9 of 15 of his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares why social media communication has created a need to unite marketing and customer service business units. Anello suggests the traditional model keeping the two groups separate is outdated and needs to change, especially given how customer service client engagement continues to increase as new technology becomes available.