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How to Recruit Top Technical Talent
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Description
In Chapter 14 of 16 in his 2011 Capture Your Flag interview, cloud computing technology executive Marc Ferrentino notes the scarcity of top technical talent means companies must look outside regular levers, including pay, to differentiate themselves and attract the best employees. He notes the power of storytelling in better framing the company culture and purpose. Additionally, he uses story to help people feel they are part of something larger than themselves and part of a cause.
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