How to Adapt a Message to Reach New Audiences
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Description
In Chapter 11 of 16 in his 2011 Capture Your Flag interview, motivation teacher Jullien Gordon details how he has found his initial audience, the millennial generation, may not value his message as much as the older baby boomer generation. He finds the boomer generation has changed jobs multiple times and identify with Gordon's career development insight because of their deeper experience. He then shares how he is approaching a transition to speaking to older, more experienced generations.