How Creativity Motivates a Manufacturing CEO
In Chapter 11 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Role Does Creativity Play in What You Do As a CEO?" Moross is driven by a need to make things. He channels this drive in his design and manufacturing business. Product innovation in the engineering and design continually renews Moross' purpose in his work. Moross is founder and CEO of Moo.com and a leader in the London startup scene.
Erik: What role does creativity play in what you do as a CEO? Richard: I think I do what I do because it's important to me to make stuff, right. So, that's what drives me. The good news is that I'm lucky enough to have been in a business selling a product that has succeeded to some extent so I get to continue to do that, right. There are lots of people who are creative and that drives them, but they're, for whatever reason, not successful. So, I'm super lucky that I get to do that, right. I think I would be less excited if it got to a point where I wasn't able to do that because it wasn't right for the business. So, if -- I guess the people that are dreaming up McDonald sandwiches, it's probably not the most exciting thing because you've got your Big Mac, right. You've figured it out. You got your Quarter Pounder with Cheese and your nuggets and all those other things and there's not a lot of innovation going on. Moo, we can -- I mean, we sell squares of paper, right. How creative can you be? But, I think we can. I think, you know, our new product Luxe is -- has demonstrated that, you know, you can engineer the paper in a different way and you can just -- you can push the technology and the design to levels that just weren't around before. But I think if we got to a point where all that was all important was just selling Big Macs, Quarter Pounders and shipping them and the challenge was less creative and more maybe operational, I think that would probably be time for me to move on. For no other reason that I'm not sure I would be all that excited about, you know, doing that type of challenge. But we just haven't figured it out yet. I mean, we're still tiny as a company compared to the opportunity in the market. So, I think there's a long, long way to go. It's very important to me to be involved in something that creates new things. That's my outlet. That's the reason I'm an entrepreneur. In a good way and a bad way, it's a reason I don't do -- I'm not able to do other things, but it's also the reason why I love doing this and why I continue to do it. So, I think whilst that's still an opportunity here I will continue to do it and to love it, and Moo hasn't figured it out by any means. We are so not there so long may those challenges continue. I think I'm more interested in climbing the mountain than standing at the top of it. So -- and it's a big mountain so, you know, it's fun times for many years to come I would hope.