How Changing Consumer TV Habits Create Data Analyst Jobs
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Description
In Chapter 10 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona notes that traditionally, audiences are measured by Nielsen panels, samples which monitor a select number of families and their aggregated viewing patterns. From an analytics perspective, Rona finds it fascinating how media consumption is progressively more digital, which eliminates need to do samples and opens doors to move into census analysis.